On Blogging

Blogging1 is one of those thing that I’ve always enjoyed. Setting up a website and having little notes or thoughts about whatever; connecting with other writers to see how they were; having an online space that was mine.

But something that happened when blogs went from this thing we did online for a circle of friends or a web ring, or friend connection, or however things were linked, to being a part of YOUR BRAND. 

And if you are going to BLOG as a part of YOUR BRAND you should make sure to SAY SOMETHING. 

And so I have dozens of half finished drafts on my computer where I started typing and then stopped when I thought ‘who is going to read this?’  Which is, despite the public nature of the medium, not the center of blogging. The blogger is the center of the blogging. 

Add on that—despite this self-perception—I don’t really read blogs that SAY SOMETHING. I much prefer the more raw, personal side of blogging. 

Here is a thing I don’t know how to say. 

Here is a day I had that isn’t important. 

Here is a picture I made, I like it! 

“Innocent” isn’t quite the right word for this nostalgia. Perhaps “un-filtered” like the cider in front of me is the word. 

We weren’t building a brand. We were just being. 

And in being, we connected. 


  1. I’ve never been a fan of the word “blog,” even “online diary” was better in my mind ↩︎

Author: jake

poet, editor, kilt wearing heathen. he/him